Arbastrategies

Brand. Content. Strategy. Marketing. A compelling story is at the core of every successful enterprise. And every brand needs a compelling story. A consistent brand, both internally and externally, is at the core of every successful enterprise. Every brand is a bold idea made human. A message that speaks to someone. A spark that connects. A story that resonates. The intersection of brand and marketing is content. Whether you need strategy, a second opinion, or a consultant to work through your needs, arbaStrategies can help. We can do this over the phone, a screen or in person. Whether you need a CMO-as-Service proposition, a fractional CMO/Strategist, or a marketing therapist. Billed by the hour, by the week, by the project or on retainership. My name is Arjun Basu. For more than 20 years I have worked with multinationals, luxury brands, associations, and charities. I have seen how good content helps brands market their stories to build audience, to retain customers and to attract new ones. I ask questions, sometimes difficult ones, to get to the heart of your brand story, and then leverage those learnings to create a coherent strategy that allows you to broadcast your story in a manner that fulfills your goals: whether that be targeting your current audience, building loyalty, seeking new customers and/or achieving growth. Every ask is unique. And that means every ask requires a unique response. If you or your company believe your brand could be doing better, or that your content should be working more, I can identify the problem and offer a way forward. Get in touch. With your audience. With your empathy. With your content. With your strategy.