Arbitron India Alumni

Arbitron India was established in Aug 2007 at Kochi, Kerala, India as the wholly owned subsidiary of Arbitron Inc.(NYSE: ARB). Arbitron Inc is an international media and marketing research firm serving the media—radio, television, cable and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world. Arbitron's businesses include: measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of U.S. consumers; providing mobile audience measurement and analytics in the United States, Europe, Asia and Australia, and developing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter ™ (PPM™) and the PPM 360™, new technologies for media and marketing research. Arbitron’s headquarters and its world-renowned research and engineering organizations are located in Columbia, Maryland Arbitron India played a key role in extending the uses of the company’s technology and provides operational support for the company’s Portable People MeterTM (PPM™) service, the leading portable, passive and personal measurement service. Arbitron’s PPM service is currently commercialized in 48 of the top U.S. radio markets and other countries worldwide. Arbitron India offers a global career in cutting edge technologies with opportunity to focus on learning the media and research landscape. In 2014-15 Arbitron India merged with Nielsen India after the Global acquisition of Arbitron by Nielsen.