Archie Group

Archie Group is a reputation development company. Adapting principles from Archimedes (our namesake inspiration) and his Lever, Archies help high impact businesses to better leverage their reputation as a capital asset in their growth journey. We invented Reputation-led Growth® (RLG) as a growth model for this purpose. RLG drives intangible value outcomes such as goodwill, brand recognition and IP position. Tactically, Archies perform public relations services to help you earn relationships and commit more stakeholders to your business. Reputation PR often supports visibility, thought leadership and commercialization goals, as well as strategic needs such as capital raising, partnerships, inorganic growth, and exits. Archies help you perform across reputation-growth stages, and with change management such as pivots, restructurings and turnarounds, and crises. As an operating partner firm, we deeply integrate with our clients and manage a very select number of active reputation investments each year. We focus on growth-stage (private/public) financial, technology, and social impact businesses, as well as private capital investors. Our services span: brand strategy, messaging and communications architecture, public relations, content marketing, special situations, digital design and development, crisis, issues and reputation management, insights and analytics, advisor to CEO/Board/Investor, and fractional CCO. We'd enjoy learning more about you. Visit us at