Area Innovation

Area Innovation is a product design and consultancy company founded by Pierluigi Giuberti, an Italian industrial designer with 20 years international experience. We focus on the development of a wide range of products, from the initial concept to mass production, user interfaces and virtual reality experiences. Quick problem solving and innovative approach guarantees a fast and reliable solution for our customers. Our industrial design expertise includes: concept design, 3D sketching, class A surfacing, engineering, prototyping, visualization and tooling support. Thanks to our cutting edge Virtual Reality platform we are able to explore design language and ergonomics during the early design phase or even immerse our clients into the sea breeze of a sailing Yacht. Products we develop includes: power tools, pressure washers, cleaning equipment, baby products, steel and fiberglass yachts, vehicles, medical equipment, app interfaces, virtual and augmented reality experiences. International clients’ list includes: Azimut|Benetti Yachts, Siemens, Stokke, Stanley, Black+Decker, Bosch, Audi, Volkswagen as well as startups and local companies.