Arena Magna

LEARN TOP MARKETING AND SALES STRATEGIES The world is changing fast and your clients with it. They are bombarded with information; on a logical level, they arrive at you well educated: your services, prices, competitors, they know it all. But information changes at the speed of the light; on an emotional level, they struggle with uncertainty: “What information is relevant; whom can I trust?” If you don’t address those concerns, your competition will. To break through the noise, replace the KLT mantra, Know Like Trust with AES, Attract Engage Serve. How do you do that? Actually, it is simpler than it looks like. Here are 2 extremely powerful Marketing and Sales strategies you can use now YOUR BUSINESS MAIN ASSET IS YOUR CLIENTS’ DATABASE! GROWING IT IS KEY. You should generate between $1 to $10 per name in your database! You get why Microsoft paid 26 BILLION to acquire LinkedIn in 2016? THE REVENUE GENERATING FORMULA: ACRC 1-A = ATTENTION Become your audience’s hero/servant leader. Provide insights and value but let them know the real you. That way you connect on both levels: logical and emotional. By the way, heroes have flaws too -) 2-C = CONVERSION 85% of your website visitors leave without interacting with you. Add a piece of code on your website (pixel) and you can automatically follow-up with them. It’s actually quite easy to do. 3-R = RETENTION Be creative: encourage your clients to buy more from you (packages, offers…). Be even more creative: create one or more services they need because of what they bought from you. 4-C = COMMUNITY Encouraging clients to invite family and friends is often neglected. Doing that is a good start but you want to go one step further. Creating a community of raving fans is infinitely better. Clients buy for some time. Raving fans buy forever. Crises come every 7 to 10 years. Integrate that idea in your Marketing and Sales System and you will FEAR NO CRISIS. Need more information: pick a time calendly.com/arenamagna