Argo Project

ARGO is a scalable AR-based gaming, advertising and information space, focused on a totally digitalized Generation Z and “digital immigrants” of other generations. The Project business goal is to create a mutually beneficial channel of interaction between brands and Gen-Z representatives who possess specific, “digital” behavior patterns. Gen-Z users interact with AR space via the ARGO smartphone app. The ARGO ecosystem incorporates branded AR objects,original scenarios of quests and games (map of routes, POS and Prize Redemption Points), and AR communication functions. The main ARGO customer value for Gen-Z users – seamless integration of high-tech entertainment in the process of getting tangible remunerations such as branded prizes, special offers, coupons,discounts. Users will be remunerated for AR actions with digital rewards, which can then be exchanged for real goods and services.