Arjuna Solutions

Arjuna Solutions provides Behavioral Economics Modeling powered by proprietary and patented AI algorithms to optimize pricing and revenue performance of B2C campaigns. The firm delivers its capabilities as a simple SaaS service, optimizing individual lifetime price performance while simultaneously retaining customers and lowering the cost per solicitation. Arjuna creates individual Behavioral Economic Models for each consumer in the context of a single B2C scenario at a specific moment in time. These models reflect time-sensitive individual consumer sentiment. Arjuna uses these insights to optimize pricing and campaign resource allocation decisions associated with the frequency and cost of soliciting customers.