Arrow Media Group

A student-run media agency at San Diego State University. Meeting the demands of an evolving media landscape while exceeding client expectations. The course, called “Media Agency and Incubator,” is comprised of graduate and senior undergraduate students working in teams to service real clients needing help with public relations, advertising, marketing communications, digital media, and more. The client roster for the agency is diverse and includes nonprofits, corporations, and small-businesses. The media agency, named Arrow Media Group at San Diego State University, requires students to strategize, meet with clients, pitch media, manage client budgets, and report results to clients – job duties rarely given to interns in conventional agencies. The course is funded by a donation from SDSU Journalism and Media Studies alumnus Scott Pansky, co-founder of public relations firm Allison+Partners.