Arth Consulting

Arth is a boutique consulting firm focused on Value Creation through brand and marketing excellence. Businesses that Arth can most help grow through its expertise are those at an inflection point - looking to scale, expand or reinvent. Arth is born of the most foundational concept in Indian thought that has four value dimensions - which are Meaning. Purpose. Wealth. Significance. Through business-first strategies, system thinking & behaviour design, Arth creates value for businesses and brands through solutions that increase customer value, drive business growth, strengthen brand equity and generate societal impact. This holistic approach at Arth Consulting is called 'the Cycle of Virtuous Value Creation'. Arth's services range from building Brand Fundamentals to Brand Transformation, from Growth Strategy to Innovation & Creativity and from CXO advisory to Market Entry & Expansion consulting. The firm is helmed by Kunal Roy - a transformational leader & a highly awarded strategy specialist with over 2 decades of experience in building businesses, brands and agencies across Asia. Having lead business, strategy & creative at the world’s best network agencies, Kunal today feels confident & compelled to create value for businesses by creating meaning for their brands. Kunal has been both fortunate and instrumental in building some of the world’s most famous & successful brands in Asia. At Arth, he brings this knowledge and fervour to help build the most valuable brands of tomorrow - navigating and shaping them in a world of endless possibilities and uncertainties. Arth - Create Meaning. Create Value.