Arvoan

Helping B2B SaaS scaleups turn product data into Net Revenue Retention. Arvoan is the revenue architecture practice of Toni Ruokolainen. I work directly with founders and product leaders at growth-stage companies ($10M–$100M ARR) to fix the disconnect between product usage and revenue growth. You don't need more dashboards or more headcount to force growth. You need a clean, deployment-ready architecture that turns user activity into measurable business outcomes. I operate as a solo partner, helping you build two things: 1. The Strategy (Arvoan Services) I deliver productized, high-impact consulting engagements designed to solve specific growth bottlenecks. I don't just give advice; I hand over technical specs, wireframes, and logic your team can deploy immediately- The First Value Blueprint: Fixing leaky onboarding flows to get users to their "Aha!" moment- The Activation Engine: Moving from vanity metrics to true account-level retention- The Expansion Engine: identifying "Whale Signals" in your data to drive Product-Led Sales (PLS). The Tooling (GrowthCues) I am also the founder of GrowthCues, a warehouse-native semantic layer for your GTM stack. It automates the very insights I uncover in my consulting work- No-Code Modeling: Define customer journeys and metrics without brittle SQL- Predictive Signals: Generate health scores and churn risks directly in your data warehouse- Rudderstack Ready: Activate signals in your downstream tools instantly. Why work with Arvoan? I am a bootstrapped founder, not a large agency. You won't be handed off to a junior account manager. I focus on integrity, data security, and a clear "transfer of ownership," ensuring your team owns the system we build, long after our engagement ends. Whether you need a strategic partner to fix your revenue architecture or the tooling to automate it, let’s turn your data into your biggest asset.