As Seen In The Future

We are futurists designing to escape the confines of the recycled ideas used by large organizations to service outdated markets.” - ASIF If you could catch a short glimpse into the distant future and express it using survival as your only canvas, what would it look like? What would it feel like? How would it function? That cumulative vision is the inspiration behind ASIF – “As Seen In the Future,” a revolutionary utilitarian brand that defies both convention and comparison. The concept behind ASIF is function forward in the most literal sense - everything about the brand, from design, to promotion, to merchandising, revolves around innovation and a modern ethos. Led by legendary visual artist, founder of Creative Recreation and true originator of the Lifestyle Footwear category- Rich Cofinco, also known as ‘Rich One’ the ASIF project is a creative release which embodies a new direction in brand concept and deviates from traditional branding commerce. Instead of pacing output in the seasonal release paradigm long employed by the industrial market, the brand will instead continuously release limited quantities of new models including artisan apparel and accessories randomly in an exclusive online forum. Not only does this product release model keep a perpetual focus on innovation and design, it also provides ASIF with a shortened and flexible design-to-consumer timeline. The online-focus of ASIF’s distribution allows the brand to offer innovative, limited edition product at a more cost-effective price point than it could otherwise. Simply put, ASIF is the answer to the question, “What is the future of our industry?” The brand’s concept ensures that they will remain that answer for many years to come. AS SEEN IN THE FUTURE (ASIF) Prepare. Forward.