Asas Capital

We are an investment advisory firm headquartered in the Dubai International Financial Centre (DIFC). For more than 15 years, we have worked with founders, families, and institutions to build and steward long-term capital across the US, GCC, and India. Global businesses across sectors - including Subway, LEGO and Jamjoom Fashion - have relied on Asas Capital for complex cross-border decisions, capital structuring and public market journeys. We advise private wealth clients on long-term capital allocation across public and private markets, with a track record that includes early exposure to category-defining global businesses such as SpaceX, Airbnb, Uber, and SoFi. Through our exclusive partnership with Eton,"The Alpha in Wealth Intelligence", we support the Gulf’s wealthiest families with disciplined control and a single, authoritative view across their entire financial universe. Across markets, mandates, and generations, our role remains the same: building wealth and preserving legacy. Learn more at