Asaya

Skincare today tells us what our skin should look like, without asking what it needs. Melanin - which gives our skin our distinct hues, just as it protects us from our distinct climatic conditions – is what makes our skin different and unique. And melanin-rich skin, like yours and mine, has remained a footnote in the vast conversation of skincare. In an industry that blankets and erases all skin-types with beauty standards of the West, Asaya steps out of the shadows, and into the light. Asaya is our range of melanin-first skincare. Made with science, researched with rigour, crafted with love and kindness — our offerings stand in sharp contrast against the grain of generic solutions and formulations. We use our keen understanding of melanin and its highly specific needs to create specialty products that bring together the finest natural actives and dermatological excellence from the world over. With our own experiences (and as our research tells us: many of yours’), we understand what being an underrepresented, underserved body feels like. What it’s like to be in our skin. Asaya is our effort to bring specialised care and wellbeing for “the rest of us”. That we may each bask in our innate beauty, and celebrate our best selves. We are Wellspring Consumer, a personal wellness company working to be the fount of all things good.