Ascend Consulting Group

Ascend Consulting Group bridges the gap between brands and the next generation of consumers. We help companies – from early-stage startups to global enterprises – build products and experiences that truly resonate with Gen-Z through honest, data-driven feedback. Our teams embed directly into your product, marketing, and growth processes to uncover how students think, feel, and engage with your brand. We translate those findings into clear, actionable recommendations that drive adoption, retention, and cultural relevance. With an ever-growing network of 450+ vetted and trained college students across 10 university hubs, we give companies a direct line to the next generation — while empowering students to gain real-world product experience, collaborate with founders, and develop as future business leaders.