Askyurself

Askyurself, founded by chris neu in 2012, is a fashion brand that combines classic minimalism with silhouettes of different genres and nostalgic references from the 90´s to the early 00´s. it was created out of the desire to find the answer to asking ´how to create the perfect piece?´. as this answer is fluid and constantly evolving, so are the products, continuously developing. the collections are partitioned in verses which are interrelated and construct the brand. with the y being upside down the brand expresses the mentality of being unique and the reconcilability with your ever growing identity, with self reflection being the path to advancement. ´asking yourself is a necessary element for self-development´ all products are developed in europe with the highest focus on delivering high quality, hand refined garments and comfort in contemporary fits.