Assert Digital, Llc

Powering Go-To-Market Success with an Always-On Demand Generation Framework that Scales Leaders and Marketers of SaaS and technology services firms are under pressure to get more done with fewer resources. Now more than ever efficient and targeted business growth is what is required. Our approach has influenced the generation of over $75M in revenue and ensures you compete and win the mindshare of your target market. By evolving beyond start-stop sales and marketing motions to consistently communicating the right message to the right buyers we have proven deals close faster. Julie Edgett, Founder and B2B Marketing Officer, works with high-growth business executives and marketers to deliver: Strategy and Planning Foundations Value Proposition and Brand Messaging and Visuals Ideal Customer Profile, Buyer Personas, Jobs to Be Done Brand system for recall and differentiation Always-On Marketing plan including all relevant channels Always-On Demand Generation Framework:(Implementation of Always-On Marketing Plan) Content Marketing (Establishing your business as an authority through thought leadership within your target market) Paid Media on LinkedIn or Facebook Account Based Marketing (targeting companies and the contacts that fit your Ideal Customer Profile) Event Promotion (trade shows or webinars) Data Analysis and Refinement Schedule consistent communication and align with sales targets Test and learn to refine and improve outcomes Combine paid media with outreach for optimal return Website Usability Build websites to educate and convert Marketing Operations and Leadership Create a prompt library for AI training Build templates, email campaigns, sequences, and automation for low ongoing effort Create marketing operations in HubSpot or other Email Service Provider Define how to align sales and marketing Training for users of marketing operations tools