Asta Academy Ukraine

Asta Academy is a product coaching company, committed to revolutionizing the startup culture in Ukraine by instilling a potent product mindset. Our vision is to steer Ukraine's image away from being an outsourcing stronghold, towards becoming an originator of innovative products and startups. Asta Academy provides personalized mentoring and coaching services in product management and marketing. With a focus on both tech and non-tech companies, we equip startups and established organizations with the skills and strategies to create and market value-driven products. Ray Astafichev, a seasoned Product & Marketing executive, utilizes his vast expertise to offer various services including consulting, mentoring, and coaching. His personalized approach aims to empower entrepreneurs and businesses not just to tell "what to do" with a product mindset, but also to help execute the plans, having his own skin in the game. At Asta Academy, we're not just about business transformation—we're passionate about nurturing a community of innovative thinkers and leaders. Through our tailored services, we strive to catalyze the development that will propel Ukraine into the forefront of the global startup landscape - and already helped dozens of companies, from startups to enterprise-level banks or factories - to significantly improve their bottom line by instilling product mindset in their organizations.