Aster Brands

Aster Brands is a growth network built for precast concrete producers. Our portfolio of licensed brands—Redi-Rock®, Rosetta®, Novum Wall®, Pole Base®, and Velpont®—delivers proven solutions for retaining walls, hardscapes, foundations, and modular infrastructure. Each system is engineered for performance, efficiency, and real-world constructability. We go beyond products. Aster Brands supports manufacturers with ongoing innovation, rigorous testing, and a powerful marketing engine—helping producers expand into new markets and scale with confidence. With 190+ manufacturers worldwide, 25 years of industry leadership, and a team dedicated to advancing precast, Aster Brands is a strategic investment in long-term growth.