Astra Reka

We hardly notice good design until our awareness is struck by badly designed things which work ineffectively or make us feel uncomfortable. Good design enhances our daily experience in many different contexts from the scale of a small poster to that of a big city. Hello! This is Florence Cheong, the creative entrepreneur behind Astra Reka, exploring multidisciplinary opportunities beyond my 21 years of architectural corporate experience. Design thinking for us is about problem-solving focused on the needs and values of the client. This is why we practise co-creative design thinking - for the client and with the client. We believe that the primary role of design is to make things work together and better, and to bring joy. So, if you are looking for thoughtful design to value add to your business, lifestyle projects or brand strategy, you have landed at the right place. Contact us and speak soon!