Astute Rm, Llc

Astute RM was born out of decades of CRM and programming experience but redesigned for the modern era. After spending over a decade running and growing a legacy CRM product, founder Brendan Hurley has learned what features dealership expect – and which ones never get used. At the same time, we have seen changes in the way dealerships operate, changes that can’t be accommodated with 20th century database designs and locally installed programs. The Astute RM design team, led by co-owner and Lead Developer, David Swanson, designed the application from the ground up. The mission: to better meet the needs of dealership groups, BDC-based sales departments, mobile workforces, serverless infrastructures, and sales departments with high employee churn at a price point that can weather a contracting economy. Astute RM co-owner Brendan Hurley has been a dealership owner himself for over three decades and provides a wealth of experience and insight to the development team. Unlike our more expensive competitors, our developers test their software in real dealerships, and work hands-on with salespeople, managers, and BDC departments to incorporate feedback “from the trenches” for a product that is more streamlined and practical, with a firm understanding of what you need and how you operate your business. Also, unlike our more expensive competitors, Astute RM is privately owned and financed, meaning that your monthly bill goes straight into development and infrastructure, not into amortizing hundred-million-dollar buyouts and paying off shareholders. This allows us to provide a surprisingly comprehensive and feature-rich product at a fraction of the price of our competition.