Athfluence Group

Athfluence is a portfolio built to run without its founder. Each brand inside the group exists to solve real problems under pressure - quietly, intelligently, and independently. Together they prove one principle: when systems are built on clarity, not dependency, they last. Our brands: • Helpmento — structure and support for men navigating major life change. • Genmento — a business operating system for creators and digital talent. • XHAILO — discreet, human support for high-profile or high-pressure situations. • ProAthfluence — a personal operating framework for retired athletes (launching soon). Craig Kinnersley is the founder, he shapes strategy, commercial direction, and secures partnerships - but crucially, each brand runs autonomously. Alongside this, Craig works directly with boards, founders, and funds as an anti-consultant, Fixer, and NED, applying the same principles that exist within the Athfluence businesses.