Attachment

Attachment is a culture & entertainment marketing agency that connects brands with the people defining culture. We help brands stay relevant by working with the talent, creators and rights holders who influence how audiences think, behave and buy. Our belief is simple: culture is people powered. Creators, artists, athletes and thinkers drive attention and shape consumer behaviour more than traditional brand messaging ever has. We partner with global brands to design, negotiate and deliver talent led work that is both culturally credible and commercially disciplined. Our work spans A-list partnerships, creator ecosystems, live moments, cultural strategy and the sourcing and licensing of music and IP. Our role is to make talent and creator partnerships seamless. That means independent casting, rigorous negotiation, watertight contracting, rights management and on the ground delivery. We are talent agnostic and never represent talent, ensuring all recommendations are unbiased and built around brand needs. Our services include: • Cultural insight and strategy • Talent and creator casting • Negotiation, contracting and business affairs • Music and IP rights procurement • Campaign, content and live event delivery • Global governance and commercial frameworks With teams in London, Dubai and New York, we help brands navigate culture with confidence, pace and precision.