沪上阿姨auntea Jenny

AUNTEA JENNY is the number one brand in northern China and ranks among the top three mid-priced freshly brewed tea brands in China. It focuses on providing consumers with high-value, healthy freshly brewed tea drinks. As of May 9, 2024, AUNTEA JENNY has opened over stores in more than 300 cities across China and overseas markets such as Malaysia. In 2013, AUNTEA JENNY opened its first store at People's Square in Shanghai, pioneering the fusion of grains with milk tea, and began to gain recognition in the market. In 2019, AUNTEA JENNY seized the opportunity in the mid-range market for fresh fruit tea and focused on the fresh fruit tea market, successfully improving single-store performance and gradually expanding rapidly across China. In 2024, AUNTEA JENNY upgraded its brand to 5.0, with "Modern Orange" as the main brand tone, highlighting the integration of Eastern and Western cultures through elements such as "bubble head" and "bell-shaped hat". It has also created the "Cheetah Lady" IP, celebrating the beauty of cheetahs and praising free-spirited women. • Brand ranking source: ZHOUZHI Consultancy, based on store count data as of September 30,2023. • store data source: data as of May 9, 2024.