Auralab Technologies Inc

AuraLab Technologies Inc. is focused on developing innovative technologies to promote Deep Slow Breathing, a clinically validated practice that reduces anxiety and promotes wellness. Stress is on the rise globally, and the U.S. is currently in the lead with some of the highest rates in the world. Breathscape is the first iOS application that accurately analyzes the breath in real-time and provides continuous biofeedback, effectively training individuals to relax the nervous system through Deep Slow Breathing. After extensive Beta testing with more than 500 users, Breathscape was released on the Apple store on 4/4/2020. Auralab was founded in 2018. Co-Founder and CEO Robert Alexander was formerly a NASA fellow, Dr. Alexander worked with scientists at Goddard Space Flight Center to transform our understanding of the sun and solar wind through auditory data analysis. Before launching AuraLab he worked as a Chief Innovation Officer at U of M, and for a year and a half he sat as the Psychology department chair for the MSc/MET program at the renowned HK PolyU School of Design where he lectured on Sound Design and Design. Auralab was co-founded by Ben Collins, who received a BA in Sonic Arts from the University of Michigan where he went on to become Senior Digital Developer at the College of Engineering. For seven years he built interactive multimedia experiences for the web and mobile devices. He was a featured technologist at CERN in 2014, and his original compositions have been used in film and commercially by industry leading brands including Lincoln, Cadillac, and Herman Miller. His work with virtual and augmented reality was actively sought by ad agencies and startups. As a musician, he’s toured internationally with a number of bands. At AuraLab, in addition to participating in the company’s strategy development, Ben has been instrumental in bringing the core algorithm to the iPhone, as well as taking on both the front and back-end software development.