Authintic

Authintic’s analytics technology helps marketers use opt-in social data for better advertising. Marketers want to send the right message to the right people. Targeted marketing requires current personal data. But customer records, transaction histories, and registration profiles are often outdated, incomplete or tough to use. Social data is a better source. Adding the Facebook, Twitter, or LInkedIn login button as a registration option turns the tap on, allowing permission-based access to email addresses, Likes, and more. Authintic's technology is the glass under that tap to capture the data and make it usable. What does this mean for clients like The North Face and Heineken? By adding valuable email addresses and interests to their databases, they can now target customers directly with messages each person cares about. Founded by an advertising executive and a data scientist, Authintic is leading the industry shift toward privacy-based advertising technologies.