Author Speaker

In my book, The Bible: The Greatest Marketing Tool Ever Written, I examine the use of marketing within the bible. I start by asking the question:"Why was the Bible written?" and I conclude that the bible's authors wanted to create a marketing strategy which would encourage the Hebrew tribes to coalesce into a nation.I compare the marketing techniques used by the authors of the bible to the recommendations of top modern-day marketing authorities and I conclude that the marketing effort in the Bible was as efficient and effective as today’s most powerful marketing campaigns. Through an abundant use of examples and in an informal and conversational style, I demonstrate that in all cases the authors of the Bible chose the most efficient and effective channels for transmitting their vital message, and that the Judeo/Christian/Moslem faiths would not exist today had it not been for the powerful marketing techniques used by the authors of the bible. The conclusions that I draw are both thought provoking and controversial and they present points of discussion to individuals of all faiths. My book is both a historical study and an educational tool, whose clear explanation of the marketing process can be applied to the most challenging twenty-first century marketing opportunities. The Bible: The Greatest Marketing Tool Ever Written presents new avenues of biblical exploration and opens new opportunities for discussion and conversation for individuals and groups of all faiths.