Automatic Distributors

About Us For over 60 years, we've been proud to serve Powersports dealers nationwide, distributing parts and accessories with passion, professionalism, and the commitment they deserve. With over products and industry-leading service, Automatic is dedicated to helping dealers thrive. Wholesale Focus As a wholesale-first company, our loyalty is to our dealers. You can trust that we’re here for your success—not competing for your customers. Our mission is to be the best wholesale partner, delivering an unmatched experience to Powersports dealers around the world. Service Tailored to You We know that success doesn’t come from a one-size-fits-all approach. That's why we work hand-in-hand with our trusted dealers and vendors, delivering personalized service that meets their unique needs. Every partnership matters, and we’re here to make sure yours does too. Dealer Care Our family of over 7,500 dealers benefits from tools designed with their success in mind. From our powerful online dealer web portal to our knowledgeable sales representatives, we’re here to make sure dealers have what they need from day one. Plus, our industry-leading same-day shipping cut-off helps ensure you get the parts you need—fast.