Avantaline Classpen

Since 2007 Mark Willey has been mastering the art of luxury custom-cast writing instruments. As Avantaline’s founder, master designer and artisan, Mark has created a heritage of opulent, signature creations. His innovations now define the custom-cast writing instruments industry and will continue to do so for generations to come. Avantaline’s craftsmanship will always set the universal standard for sophistication and refinement for handcrafted custom world-class fine writing instruments. In 2015, Mark brought on a partner for business alliances and strategy, Lars T. Baldwin. Lars’ expertise recognizes that “perfection is not a destination, but a journey for product, partners, and customers.” While Mark pushes passionately forward, Lars offers balance to the journey. Together, Mark & Lars have refined the custom process and have moved the envelope of technology, strategy, and passion for design innovation. With patience, determination, knowledge & experience, Avantaline’s custom world-class fine writing instruments, patent protected, are the world’s professional executive gift, once-in-a-lifetime event gift, and the high-line commencement gift for the collegiate graduate and Alumni.