Avenue Greenlight

The ultimate goal of Avenue Greenlight is to uplift local San Francisco Corridors to help benefit small businesses and locals alike. We are a philanthropically-funded, community-driven initiative to promote economic recovery and revitalize San Francisco’s diverse communities. We fund community groups and non-profit organizations to lead local improvements. Direct investments like our community grants help catalyze new thinking for how residents envision their neighborhoods and result in improved safety, cleanliness, and community vibrancy and resiliency. We support lighting projects to improve community safety, beautification projects to encourage our community to spend time outside supporting their local merchants, community events to promote local engagement and cultural awareness, and neighborhood branding to foster local pride. The impetus for Avenue Greenlight came from Larsen’s acknowledgment that while San Francisco neighborhoods are composed differently, together they make up an extraordinary place to live and work and that the success of the small business community, the safety and happiness of our neighbors, and the beauty of our neighborhoods is all tied to the success of San Francisco as a whole.