Avington Systems

Avington Systems provides a service which helps UK companies take advantage of the huge potential benefits from doing business in China. There are two main thrusts: marketing products and services to China and facilitating outsourcing software development to China. By just about any criteria the market opportunity in China is vast. On a macro economic scale the GDP target of 7.5% is still growing faster than any major economy in the world providing a continuing need for products and services. The Chinese government is deliberately slowing the growth down and by enhancing the social safety net is encouraging domestic consumption. Any UK company with ambitions to grow should not ignore the Chinese opportunity. It is not an easy market – China is not one homogeneous market and has a wide diversity of social, cultural and legal challenges. But with good market research, legal and marketing support, these challenges can be turned into opportunities. Avington Systems has the experience and contacts to work with companies to address these challenges and maximise the opportunity provided by China.