Avril Chaffey Pr

Helping businesses to deliver the right message, to the right people at the right time By using traditional and more modern approaches to PR I help organisations to communicate with their key audiences and give their business a voice •press releases - a short piece of news issued to key media outlets * technical articles - written to a specific brief for trade publications that show the benefits of your technology •case studies - usually a longer article where the benefits of your work can be discussed in more detail •website copy - up to date and vibrant copy that will catch people's attention and make them want to know more • brochures - succinct and fresh text reflecting the unique selling points of your organisation •newsletters - giving your company a regular channel for communication with both customers and prospects •opinion pieces - provide you with a platform to talk about a 'hot' topic in your industry •white papers - look at the bigger picture and how an industry or technology is developing and its wider implications