Awl & Sundry

Awl & Sundry is a New York City based custom shoe brand that allows men to design shoes that are hand-tailored to their feet. Our customers can choose from differently styles, shapes, design details, colors, textures and even add a personalized monogram to their shoes. Traditionally, custom shoes like these retail for more than $1200 compared to $495 for a pair of Awl & Sundry. Our mission is to democratize bespoke footwear by being world's best custom brand. We are uniquely positioned between the extremes of exclusive bespoke shoemakers and careless mass production fashion brands. We achieve this by enabling full personalization on the member side and on-demand hand made construction on the manufacturing side. Our innovative process enables us to offer superior custom quality at a price comparable to off the shelf brands.