Aws Consulting - Smart Business Development

AwS Consulting is an independent Swiss-based practice helping businesses design, develop and grow smarter in complex B2B and industrial environments. We step in when organisations need structured Business Development and innovation leadership, without immediately hiring a full-time Head of BD. Typical mandates combine strategy, market exploration and hands-on execution support. How we work: Our approach is built on three complementary, field-tested frameworks: • 21P – Business Design to clarify and stress-test business foundations (Positioning, Value Proposition, Pricing, Partner strategy, etc.). • SMar(T)CoM – Business Development to turn strategy into a practical roadmap across Strategy, Sales, Marketing, Technology, Communication, People/Partners and Supply Chain. • Triple Helix Innovation to align engineering/R&D, operations and Business Development so that promising concepts are technically feasible, run-able in the real world and commercially viable. Where we’ve proven it: AwS Consulting has supported: • An AMR-based intralogistics venture (MOVELI), from concept to live demonstrations and trade-fair showcases. • A continuous inline belt-cleaning concept (Habasit Group) for the food industry, tackling pathogen risks in Ready-to-Eat production. • An offshore energy SaaS scale-up (Enaimco), assessing entry into Offshore Wind. • A high-tech biotech project (CureVac), exploring global market potential for GMP-grade mRNA manufacturing. Each mandate applied the same Smart Business Development logic to different industries and technologies – validating that the approach works across sectors. Who we work with: Startups, scale-ups, SMEs, corporate spin-offs, business units, corporate accelerators, business units and spin-offs and aninnovation initiatives that want to: • reduce guesswork, • structure their Business Design and Business Development, and • increase the probability of successful, sustainable growth.