Axis Direct

Axis Securities Limited (ASL), a subsidiary of Axis Bank Ltd, offers a wide range of financial solutions including lending, investment, and retail broking services. Axis Direct, the retail broking arm of ASL, brings diverse investment options under one platform, enabling customers to seamlessly diversify their portfolios. With over 4M+ customers, Axis Direct has been recognized as a Best Growing Equity Broking House. Customer Experience, Marketing & Digital Excellence • IAMAI India Digital Awards – Bronze (2018) • ACEF Global Customer Engagement Awards – Email Marketing (Silver, 2018) • DMA International & Asia ECHO Awards – Multiple wins (2015–2016) • Digital Dragon Awards (2021) • Netcore – Best Email Customer Journey (2022) • Pitch BFSI Marketing Awards – Customer Engagement (2024) • Afaqs Communicon Awards – Gold (BFSI, 2026) Market Leadership & Broking Excellence • MCX – Leading Bank Broking Member (2022, 2025) • MCX – Bank Broking Leader (2024) • BSE – Top 5 Performer, Primary Markets (2022) • BSE – Best Performer, RFQ Trades Settlement (2024) • BSE Commodity Equity Outlook – Top Equity Broker (2017, 2018) Workplace, Learning & Culture • Great Place to Work (2025, 2026) • India’s Best Workplaces™ in Investments (2025) • Happiest Workplaces (2022, 2025–26) • ET HR Future Skills & TISS CLO Awards (2024–2025) Leadership & Legacy • Times Now – India’s Impactful CEOs (2024) • D&B Equity Broking Awards – Fastest/Best Growing (2013–2015) Disclosures • Axis Direct – Agent of SEBI Registered Intermediary: https://simplehai.axisdirect.in/images/Other_Forms/List-of-Empanelled-Distributors.pdf • Axis Direct – SEBI Registered Intermediary: https://simplehai.axisdirect.in