Axon Neurolab Llc

Axon Neurolab” LLC is an applied neuroscience company which execute human behavior research with high validity. We employ the insights and tools from Imotions. Axon Neurolab is spinoff from the “Axiom Inc” LLC and the result of an incubation process with University of Finance and Economics. Neuromarketing opens the lid to the unconscious responses of consumers, and how such emotional and cognitive responses ultimately drive consumer behaviors. By combining neurometrics (EEG) measures with biometrics (eye tracking, GSR, facial expression, polygraph testing) and self-reports, we gain unprecedented access to both conscious and unconscious responses to products and packaging. Through this understanding, we are able to provide actionable insights, and propose ways to improve product and packaging.