Ayin Strategy

AYIN is an expert for more than 14 years in luxury goods, fashion, cosmetics and brand management, with a global reach in Europe, the Middle East and Africa. The AYIN method is unique, personalised, inclusive and simple. It combines creativity and analysis, and is based on the agile principles of co-development to ensure that emerged ideas and strategies are relevant to you, your market and your constraints. Services- EXPORT & INTERNATIONALISATION : Advice on international development strategy. Guidance on expectations and cosmetics consumption habits in Europe, the Middle East and South Africa, as well as on the distribution strategy to adopt and the competitive environment. Connecting with the right stakeholders- POSITIONING : Co-reflection and strategic advice to define a clear and convincing brand identity, mission, vision, values, positioning, message, tone & target audience- DEVELOPMENT : Co-construction of your specific objectives, measurable in the short, medium and long term. Co-reflection and co-definition of a strategy for achieving these goals and the associated performance indicators. You end up with a clear, precise, actionable roadmap that's easy to communicate to your key stakeholders- IMPLEMENTATION : Make your strategy concrete, turning ideas into reality, bringing your roadmap to life. Project Management, Transformation Management and creative briefings- PREMIUMISATION : Co-reflection to improve the quality of your products or services and the whole customer experience, from the first interaction to after-sales- SALES DEVELOPMENT ARGUMENTATION : Co-writing your oral and written sales pitch, based on a reflection on your identity, your history and your strengths. Putting your uniqueness in the marketplace into words and images, authentically and simply- TRAINING : Face-to-face or online, à la carte training courses offered in brand strategy, development and premiumisation.