Ayten Gasson

Launched in the summer of 2005, Ayten Gasson Lingerie has become recognised in the UK not only as a luxury lingerie label but for its firm commitment to supporting the UK fashion industry. Growing up with a family full of designers and makers, creative director Ayten Mustafa knew the importance of well made pieces, which should not be comprised by using inferior fabrics. Upon graduating from Central Saint Martin’s in 2004, Ayten was disheartened to find the closure of many of the UK based manufactures and design houses. All design jobs had moved to Europe while the London factories she knew as a child had all closed as designers now searched for a cheaper alternative overseas. With the help of the Prince’s Trust, Ayten launched the lingerie label with a firm commitment to supporting other UK businesses and highlighting the traditional skills which the UK was once celebrated for. To this day Ayten Gasson continues to utilise and support the UK fashion industry by producing every item, from garters to teddies, in small production units in London, Nottingham and Wales. The label, which featured in the film 'Underworld'(shown at London Fashion Week), has been previewed in international publications including Elle, Vogue, Marie Claire and Cosmopolitan.