B&b Hotels Group

Founded in Brest in 1990, B&B HOTELS is one of Europe’s leading economy hotel chains. With over 900 hotels across 19 countries, including Europe, Brazil, and the U.S, the Group has been growing rapidly since 2022 and continues to expand. In 2024, B&B HOTELS launched B&B HOME, a concept redefining long-stay hospitality with a responsible and inclusive approach. For 35 years, B&B HOTELS has welcomed guests from every walk of life, offering real-life hotels for real people. Guided by its values—empathy, integrity, smart simplicity, inclusion, and entrepreneurship—the Group has scaled with consistency, agility, and impact. Simple and efficient by design, B&B HOTELS delivers core essentials at a high standard: comfortable rooms, smooth digital experiences, generous local breakfasts, warm welcomes, and practical shared spaces. Focusing on these fundamentals, the Group is the smart and reliable choice for travelers who value what truly matters. B&B HOTELS places Corporate Social Responsibility at the heart of its strategy. To credibly and transparently meet evolving consumer expectations, the Group is certified in sustainability by the independent organization SOCOTEC. More information: