B&c Consulting Group

Our team of field experts uses innovative scientific methods to challenge traditional research paradigms and to help our customer understand better consumers and improve the forecast power of market research. Using a combination of qualitative measures, B&C Consulting Group is goodwill and pay attention to use upright methods. We specialized in helping clients with their innovative programs, focusing on insights, concepts, new trends and behavior design. B&C Consulting Group was founded by CEOs Dr. Wided Batat (Ph.D) and Mr. Patrick Cosi. The company is headquartered in France and research are conducted worldwide. Desk research Benchmark Data customers analysis Trends & forecasting Market opportunities & innovation Segmentation, positioning and targeting Etc. Understanding Customer Experience Customer loyalty Reputation management Promotion & causal retail Shopper & retail Test : packaging, product, service, communication Customer satisfaction Focus group ( B2B or B2C) Speech analysis Semiotics Etc. Behavioural Studies Ethnographies, transversal and longitudinal netnographies Mobile ethnography Ethnographic interviews Mystery shopping In-depth interviews Intercultural research Immersion Drawing analysis, kids’ bedroom inventory. Shopper insights Geomarketing Etc.