B2ss
Back two school special is a thoughtfully creative artistic expression of academic adolescence through the means of interactions and wearables. To create this brand I had to travel back in time and retrace my steps as a young prolific scholar. What I quickly realized was that my favorite parts of "school" weren't the ones taught to me, but the ones I learned on my own. It was the experiences and interactions. It was the countless hours of daydreaming, it was missing the bus, passing notes in science class, it was the goofy shit. The MOMA approved scribbles during a lecture that was way too long. It was ditching classes and smacking ass's all the way too when I first learned to read and write(honestly not a huge gap tho). I then mixed all those parts with a keen eye for detail, swirled in some precision and topped it off with our buttery soft oversized fit. BOOM, that's the formula. The scientific combination that allows me to present this perfectly imperfect brand called b2Ss. At b2Ss we believe that school is not defined by the four walls that it sits in, we believe the definition of school is growth. Whether physically, mentally, emotionally, or socially,"school" is where KIDS grow the most. We are here to remind you of "school", that place and those times, but mostly we want you to realize that no matter where you are or what you are doing, if you are learning, progressing, and growing as a person, then don't let the scenery fool you, you're in school. It's from this exact mentality that I adopted the oversized fit and sizing scale, its because if you're going to "stay inn school" then you're going to need some room to grow! WELCOME TO SCHOOL. CLASS IS NOW IN SESSION. Sincerely, Gino
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