Babe The Label

We want to encourage women to stop hiding their beautiful selves in perpetual black and teach them how to shine in bold colours. You are a goddess, and goddesses should be seen! We believe that all bodies are beautiful, and there are colours and silhouettes to suit every person regardless of their shape or size. We want every woman to feel like she’s perfect just the way she is, and believe that the right clothes in the right colours can have a big impact when it comes to instilling that belief. All our designs are created or hand picked lovingly by our own head BABE, Kamni Raju-Russell. Kamni designs for the everyday woman, not the runway, so comfort and practicality are as much a priority in our designs as style. We want you to be able to move through your day without being stabbed by your bra or holding in your tummy because your top is the wrong fit.