Back Azimuth

Back Azimuth helps companies better connect with global consumers by enabling them to improve their digital performance and find missed opportunities. Companies can quickly identify missed opportunities that lead to significant traffic and revenue gains by utilizing proven custom tools, tactics, and strategies. Back Azimuth has helped companies generate over $1 billion in revenue by uncovering opportunities and making global digital programs more effective. The phrase Back Azimuth originates as a navigational term defined as a movement 180 degrees in the opposite direction. We adopted this name to represent our approach of working backward from consumer interests; we can create laser-focused content and web-based infrastructure that engages consumers when looking for it. We believe that the better we understand the stimuli that send a visitor to your site and their intent (what they want to learn or do), the better we can match them to the best product and offer that will lead to increased sales or leads. Many signals are available to us that often go under-leveraged, but when analyzed and improved, they result in a replicable workflow that captures this previously missed opportunity.