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Emiliano (Max) Martinez-Rivera has lived the evolution of graphic communication as we know it for the last 30 years. Trained as a Graphic Designer at the Instituto de Diseño de Caracas with studies in Industrial Design and Mechanics, he began specializing in Interactivity and User Experience since 1998, having gained experience in different companies and advertising agencies in Caracas, Miami, Barcelona and Apeldoorn. Mastered in Multimedia Creation, Design and Engineering (MCDEM) at La Salle BCN with special focus in Management of Interactive Multimedia Projects, considering all the disciplines which form it, such as Concept Research and Creation, Storytelling, Analysis of Specific Audiences, User Experience, Usability, Design and Creativity, Technologies Involved and the Necessary Contents. Since 2015 he is a Lead Experience Designer Consultant for Pegasystems based in Amsterdam.
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