Backlite Media

Part of Multiply Media Group (MMG), BackLite Media is a leading Out-of-Home (OOH) media company operating across the UAE and London. Renowned for its premium locations and iconic, design-led advertising solutions, BackLite delivers standout brand visibility in the UAE and the UK’s most prestigious settings. Our approach creates high-impact advertising experiences that are both visually compelling and strategically positioned. From the UAE’s landmark roadways to London’s high-profile urban sites, our curated network of digital and static assets offers exceptional exposure to premium audiences. BackLite is a key player within a growing, future-focused media ecosystem powered by MMG. Through shared capabilities and strategic investment, we continue to accelerate growth, expand into international markets, and embrace advanced technologies that redefine what's possible for OOH. This collective strength enables us to push boundaries, set new benchmarks, and shape what premium media looks like on a global scale.