Backstory

Backstory was born out of curiosity for how we might restore the positive outcomes that local supply chains provide us (economic prosperity, ecological benefits, and positive social connection) and bring these to long, fragmented supply chains. Backstory is a place where cutting edge technology meets environmental sustainability and innovative business models of the future. We are here to use technology to solve some of the worlds most wicked problems. We support ethical brands to be the “stewards of story” as their rightful place of highlighting the heroes of the value chain, the grower (the land) and the consumer. Prove by Backstory is a cloud-based app that manages evidence for corporate claims, product claims and certifications all in one place. Data in Prove is used by sustainable and ethical brands for making differentiated marketing claims that resonate with consumer values.