Backyard Saver

Backyard Saver is a highly unique, grass roots advertising publication providing 'backyard' based marketing and brand awareness focusing on the enriching the small businesses community. What distinguishes BYS from other direct marketing organizations doing business in Greater Cincinnati? Focus. Community Focus- We selectively choose advertising partners (businesses) that are located in the same communities as those we ultimately mail to. In so doing, we create a true community focus lacking in competitor magazines. Business Focus- Unlike our competitors, we mail to businesses, we are a B2B organization, we build a B2B community through responsible networking. Consumer Focus – Not all residents of a community are within our clients targeted demographics. We research and then eliminate consumers not having the characteristics most business owners seek, thus focusing on consumers that can actually “act” on our cliets 'offer'. Unlike one of our competitors that mails to over consumers, most of whom don’t live within 5 miles of the businesses advertising, we stay local. We mail in small manageable increments. But we do reach the whole community in their Backyard Kroger Stores by the thousands. We are present– We Listen. We Visit. We assess the quality and quantity of business our marketing program is generating. We bring added expertise – Our team help our clients refine their social media presence, web/SEO optimization, and drive increased awareness and demand for their products/services. We are affordable – Publishing in Backyard Saver is nearly 40-90% less expensive than our leading competitor because we avoid the costs associated with print and postage by only mailing to consumers that live and work in the community and avoid the costs associated with print and postage by scrubbing our mailing lists to avoid mailing to places where the addressee may not be a viable customer. Superior Focus = Superior Results.