Baden

BADEN is a creative studio and container for transformation. We help visionaries, entrepreneurs, and artists turn raw ideas into brilliant realities—building brands, spaces, and personal platforms that resonate deeply and stand out boldly. Our work lives at the intersection of strategy and soul. Whether it's shaping a brand identity, launching a personal platform, designing a website, or styling an immersive space, we build from the inside out—anchored in authenticity, guided by vision, and made to shine. BADEN operates on a flexible studio model led by Sergio Garrido-Ramirez—a multidisciplinary creative, drag artist, and brand strategist with over 10 years of experience in bringing ideas to life. We build custom teams through our trusted network, the BADEN Black Book, centering collaboration over hierarchy and honoring the creative process as a communal act. We don’t just build brands—we build universes. You bring the spark. Together, we create something the world can feel.