Bae Treat

We are ambitious healthy snacking lovers who dared to challenge the norm. In November 2018, at just 20 and 21 years old, we founded the barefood way GmbH, driven by a vision to create something better - for our health, our community, and the future of snacking. At a young age, we immersed ourselves in the industry, gaining expertise and insights that would shape our journey. In 2023, we took our boldest step yet: A rebranding that brought bae to life. More than just a snack brand, bae stands for putting gut health "Before Anyone Else." Our mission is clear - to revolutionize the snack market with delicious, gut-friendly products that not only nourish from the inside out but also deliver great taste without compromise. Our commitment to gut health stems from personal experience and a deep dive into nutritional science. We asked ourselves: How can we create snacks that support digestion while delivering full flavour? The answer lay in prebiotics - the unsung heroes of gut health. These powerful ingredients are at the heart of our soft oat bars and filled bites, offering 40% less sugar than comparable products while keeping taste and satisfaction at their peak. But bae is more than just food. It’s a movement. With every product sold, we support girls, women, trans, non-binary, and inter* people - because true well-being goes beyond what we eat. It’s about fostering inclusivity, empowerment, and positive change.