Balancy

Balancy is a LiveOps and monetization platform that helps mobile game teams increase revenue, retention, and lifetime value (LTV). Product managers and monetization designers use Balancy to personalize offers, run in-game events, test pricing strategies, and deliver targeted content — all without developer involvement. With built-in segmentation, A/B testing, offer management, UI Builder, and LiveOps calendar tools, Balancy makes it easy to launch new monetization ideas, prevent churn with engaging event schedules, and scale your live service operations. Our new LiveOps Starter Kit includes ready-to-use Royal Match–inspired templates (events, mini-games, offers, and chain deals) to help studios ship faster. Teams can also customize calendars, test new event cadences, and adopt modern LiveOps practices without starting from scratch. Top publishers like Lion Studios, Kwalee, and My.Games use Balancy to power their LiveOps and grow LTV.