Bam Racing

Beth Ann Morgenthau, whose initials make up the name of the BAM Racing team (B.A.M.), is the only female in major league motorsports to start a team without becoming involved because of family connections. The Morgenthaus are investment bankers from Coral Gables, FL who specialize in positioning companies to reach their maximum potential. BAM Racing began as a race team that did what was required to cover thebasics of marketing so that it could compete in NASCAR. The team has evolved over the past number of years to adapt to current market and economic realities, and has become a marketing organization which operates a race team as a unique and effective marketing platform. We are not in the NASCAR business, we strive to be the best within the business of NASCAR. Our team clearly understands that every organization requires a platform from which it can further develop its own brand identity and we have developed programs and used selective assets and opportunities to ensure this can be achieved.